Your wedding day is one of the most memorable milestones of your life, and capturing those precious moments is paramount. Wedding content creation is here to stay. However, with the rise of social media and the demand for perfectly curated content - also from vendors to promote their businesses, the potential for disruptions during your big day is greater than ever.Â
To ensure a seamless experience while still collecting beautiful memories, Kele+ highlights five crucial steps every bride should take to avoid content creation hiccups in 2025.
Your wedding day involves many moving parts, and everyone needs to know their responsibilities. Clearly define the roles of individuals involved in all aspects of your wedding.
Professional photographers and videographers have focused on the big wedding moments, complimenting each other without the need to overlord the other. However, with the rise of Wedding Content Creators, there is a growing tension of one feeling the other does not need to be there. Make the rules as you paid for all the services.
For other vendors like make-up artistes, food, MCs among others, clearly communicate expectations to all individuals, so they’re aligned on what you want to capture. If you want to give your make-up artist another 45 minutes to create content for your make-up, that's your choice. However, if that time eats into your official photographer's time, accept the consequences and expect a toned-down deliverable from that photographer as they also need enough time to perform at their best.
Define roles to prevent overlapping efforts and ensure your day flows smoothly.
Your wedding planner and day-of coordinator are your logistical lifelines. Provide them with a detailed blueprint of your content creation needs. Share the timeline, must-have shots, and specific moments you’d like highlighted, such as your first look, bouquet toss, or golden hour portraits.
Having your planners in the loop allows them to manage time effectively and act as liaisons between you, your content team, and guests. They’ll help maintain order, ensuring no moment is missed without causing interruptions, and ensuring no other professional is disrespected because of MBA (Me Baayɛ Akyɛ).
Weddings have a way of running behind schedule, and squeezing in extra time for content creation can make things worse. Be realistic about the time needed for photos, videos, and social media clips. Build buffer time into your schedule for these activities, so they don’t interfere with the flow of your event.
For example, plan for 20-30 minutes for couple portraits after the ceremony and allocate specific time slots for group photos. This foresight ensures you capture everything you’ve dreamed of without sacrificing your celebration.
Content creation can quickly disrupt the ambience of your event if it’s not well-organized. To prevent this, designate specific zones for all your vendors.
For instance, set up a photo booth area for guests, a picturesque backdrop for couple portraits, and a “no-photo” zone (aside from your media team) for intimate moments so you don't have food vendors in their apron captured behind you and your partner during your first dance.
This strategy keeps the rest of your wedding space distraction-free while still offering opportunities for guests and professionals to capture the magic.
A growing trend in 2025, hiring a dedicated wedding content creator, can be a game-changer. These professionals specialize in creating on-the-spot content, such as Instagram reels, TikToks, and live updates, while your photographer and videographer focus on traditional coverage.
A wedding content creator ensures your social media is buzzing without burdening your friends or family with the task. They’ll understand how to capture the highlights of your day in real-time, so you can relive the excitement online without any added stress.
Your wedding vendors, from florists to caterers, often love showcasing their work on social media. Coordinate with them to share content from your wedding day. Provide them with access to professional photos.
Not only does this help vendors promote their services, but it also builds a collaborative relationship.
Your wedding day should be a time of joy and celebration, not stress over content creation. With the right preparation, you’ll strike the perfect balance between living in the moment and capturing it for a lifetime.
