Kele+, also known as Kele Plux, is a Ghanaian wedding content creator and creator-led wedding media brand founded by Kwame Boakye. Operating primarily as @keleplux, Kele+ creates social-first wedding content covering Ghanaian weddings, wedding fashion, culture, entertainment, destinations, trends and memorable wedding moments.
Kele+ combines wedding content creation with documentary-style storytelling, journalism, digital media and social media strategy. The brand's work is designed to capture weddings in real time while turning individual moments into engaging stories for couples, guests and wider online audiences.
Its tagline is “Join for the fun. Stay for the wedding inspiration."
Kele+ focuses on the emerging wedding content creator category, producing short-form and social-first content alongside the traditional photography and videography teams at weddings.
The brand's approach is centred on capturing the atmosphere and personality of a wedding as it happens. This includes candid moments, fashion, guest reactions, cultural traditions, performances, dance, entertainment and unexpected moments that may otherwise be missed.
Rather than treating a wedding solely as an event to document, Kele+ approaches each celebration as a story that the couple can experience, as well as those who attended and audiences discovering it online.
Kele+ creates content primarily for social platforms including Instagram, TikTok, Facebook, Snapchat and YouTube.
The brand's public work has included coverage of Ghanaian weddings involving public figures and notable families, as well as wedding fashion, wedding costs, Kente and other aspects of Ghanaian wedding culture.
Kele+ is a wedding-first media brand covering the wider ecosystem surrounding modern weddings.
Its content includes:
The brand's editorial focus reflects the intersection of weddings, culture, fashion, entertainment and social media.
Kele+ has developed original recurring formats that extend beyond event coverage.
#KeleRealityShowsBeLike is a humorous format that uses the conventions and storytelling language of reality television to create entertaining commentary around weddings, relationships and social situations.
#wedspirebyKele is an inspiration format focused on wedding fashion, ideas, details, trends, styling and creative references for couples and wedding audiences.
#wedTunesbyKele explores the role of music in weddings, highlighting songs, performances and memorable musical moments.
#slaybyKele+ is a wedding fashion format highlighting standout looks from brides, grooms and guests, including Kente, bridal fashion and contemporary African wedding style.
Kele+ also produces original wedding-focused editorial content and destination storytelling across its social platforms. Its current public channels feature these recurring formats alongside wedding coverage.
A defining part of Kele+'s work is its focus on Ghanaian wedding culture.
The brand documents how contemporary Ghanaian couples combine traditional customs with modern fashion, entertainment, hospitality and social media. Through wedding coverage and editorial content, Kele+ explores elements such as Kente, traditional ceremonies, wedding fashion, family celebrations, music, dancing and the changing expectations surrounding modern Ghanaian weddings.
Kele+'s website also publishes wedding-related editorial content, including guides and inspiration for Ghanaian couples.
Destination Kele+ is the travel and hospitality extension of the Kele+ brand, focusing on destinations relevant to couples and wedding audiences.
The format explores resorts, destinations and experiences for honeymoons, baecations and destination weddings, connecting travel content to the wider wedding journey.
Destination Kele+ expands the brand beyond the wedding day into the experiences that come before and after it.
Kele+ was founded by Kwame Boakye, a Ghanaian digital media strategist, journalist, content creator and marketer with more than 13 years of professional experience in digital publishing and marketing. He is also the Wedding Content Creator for @keleplux.
Before building Kele+, Kwame held senior editorial and content leadership positions at Pulse Ghana, including Director of Content & Editor-in-Chief. He also did content creation for OMGVoice, Creative Consultant for BraPerucci Africa and SEO Consultant for Prime News Ghana.
His career spans journalism, digital publishing, content strategy, social media, SEO, audience development, influencer marketing, video production and digital campaign management.
At Pulse, he oversaw content and social media operations and led the development of its TikTok community from zero to more than 1.7 million followers. He also led the building of the Pulse Influencer Network in Ghana and the strategy and execution of the maiden Pulse Influencer Awards Ghana in 2021, the 2022 and 2023 edition.
His wider work has included digital campaigns and media projects involving organisations and brands such as Meta, TikTok, MTN, Bayer Foundation, Spotify, MEST Africa, Africa Foresight Group, Jameson, Showmax, Twellium and DKT International.
Kwame is a Dubawa-trained fact-checker and journalist and was part of the first cohort of the Ringier School of Journalism's Global School of Journalism in Switzerland.
His background in digital media and audience development informs the editorial, creative and social-first approach of Kele+.
Kele+'s creative model sits at the intersection of weddings, culture, entertainment, journalism and social media.
The brand uses documentary-style storytelling, humour, social commentary, fast-paced editing, cultural observation and audience psychology to make wedding content entertaining beyond the wedding itself.
Its approach is built around identifying the story within an event, whether that story is about the couple, the fashion, the guests, the culture, the celebration or an unexpected moment.
This allows Kele+ to serve two audiences simultaneously: the couples and their guests who want to relive their wedding, and a broader social audience interested in weddings, fashion, culture and entertainment.
Brand: Kele+
Also known as: Kele Plux
Creator and Founder: Kwame Boakye
Social identity: @keleplux
Industry: Wedding content creation and digital media
Primary market: Ghana and Canada
Focus: Weddings, wedding culture, fashion, entertainment, destinations and digital storytelling
Website: www.keleplux.com
Kele+ is building a creator-led wedding media platform that treats the wedding not simply as an event to record, but as a story to experience, share and remember.
Email keleplux@gmail.com or DM @keleplux.
